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Samsung Designnovation Studio

Designing for the future of mobile technology to inspire a more emotional connection with our community and loved ones.





Project Type

Product & Interaction Design

Role & Responsabilities

Concepting, UI Design, Presentation & Documentation

Programs & Skills


Date Completed

August 30, 2009


The Process

The design brief left plenty of room for interpretation: “The future of digital mobility”. Though many had assumed that mobile phones would be the focus of the Dessignovation studio, we sensed an opportunity to rethink not only cell phones or smart phones but communication and mobility in general.

We began our first week spiting into groups and doing research about what technology was for us and self discovery. We were hoping to find what digital technology did for us and mad our lives better or worse. We decided the best way to figure out what it did for us is to go without technology for one week to see what we were missing.

After spending a week with out laptops, mobile phones, mp3 players, video games and other portable electronics we used everyday we wrote reflections, interviewed individuals across the country and synthesized that information to help find our areas of innovation.

Key Findings

Friends and Families are used to being able to contact us at any time.
The people in our lives- friends, parents, siblings, spouses, coworkers-were infuriated by the inconvenience of not being able to contact us. They were used to us being constantly connected, and a school experiment is no excuse to not pick up one’s cell phones.

We feel awkward and uncomfortable without our cell phones.
Normally, when waiting at a bus stop or walking across campus, we talk on our phone. We don’t really know why; I suppose ten minutes walking is better spent if we talk while we walk. No matter the reason why we talk constantly, it felt weird to walk and wait in silence.

Our work is improved once we remove all of our crucial “Work Tools”.
All of the things we use to connect and streamline our work- multiple desktops on our laptops, email and text messaging- can get really distracting if we let them. We found that them moment we turned everything off when it came time to work we worked much better.

Deep thinking has become foreign to us.
Being alone with a good book has become a rare activity; Our group found that after years of skimming through readily-available information, diving into heavy volumes of complex material was almost impossible. Seldom are we required to focus our attention for long periods of time.

Our world has become happily dependent upon technology.
Individuals love the instant gratification made avaiable by mobile technology, and have little patience for those trying to live without.

Innovation Opportunities

Quantity vs. Quality
Decrease the overall time spent using mobile devices, but proportionally increase the quality of the mobile experience. It may seem counter intuitive to suggest that a company discourage the use of their products, but we believe consumers will be happiest with the optimal product experience. The excessive amount of time the average individual spends on his or her cell phone can be invasive and counterproductive, and result in the disatisfaction with the overal experience.

Personal Freedom
Encourage behavioral change in the way that allows individuals to limit how accessible they are to others and let them disconnect completely when they need to.

Contextual Awareness
Encourage individuals to forsake the “technology bubble” that often times blinds us to our surroundings. It seems that we feel we can improve the time spent doing something if we talk on the phone while we do it. Walking, driving, and waiting for the bus is often seen as time wasted rather than an opportunity to either reflect or take a look around.

Unfamiliar Ideas & Unfamiliar People
Encourage the exposure of unfamiliar ideas and people. Networking tools now make it easier than ever to find like-minded individuals.This allows us to avoid stepping out of our comfort zone and reduces our exposure to people who are different. Society is becoming more homogenized because of this. Sometimes it seems more convenient and comfortable to cut variety out of our lives.


30 year old married mother of two who works part time at a small marketing firm. Though she visits the office twice a week, she works mostly from home. She feels intesnse pressure from those around her and the people who depend on her. The only time she gets to herself is the hour she spends doing yoga in the afternoon.Brenda’s priorities lie with her family. She works from home and needs devices that enable easy communication with work and do not interfere with her roles as a mother and wife.

Sijo is a 27 year old manager and an multinational appliance corporation. He works 60 hours a weeks and finds it difficult to stay connected to the family he was so close with in his home town.As a young buisnessman Sijo needs to stay constantly connected with work associates. However, he is lacking the means to make a more human connection with family and friends.


Final Concepts


SCRIBE re-organizes the workspace & provides tools that encourage employees to work face to face and cut down on distractions during personal work time.


NOTBOOK serves as a personal journal as well as a portal to send hand writen letters, notes or drawings to friends and family. The not book was designed to bring humanity back to our text based communication.

Sijo is in a meeting when he receives a digital message from his fiance telling him that she’s just been let go from her job and is feeling horrible.

Though Sijo is not in a position to talk, he draws her a picture and tells her he loves her in an attempt to cheer her up.

The emotional significance of Sijo’s handwriting and picture provide more meaning than text.

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