Rich’s Products Hero Image

Rich’s Products

Gave a Series of Major Facelift for Rich's Websites as well as Social Marketing to Increase Rich's Online Presence.


Rich Products Co.



Project Type

Website Design

Role & Responsabilities

Concepting, Design & Production

Programs & Skills


Date Completed

February 1, 2011


Rich’s Products was founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. Rich’s Production is a multinational food products corporation headquartered in Buffalo, New York. Mr. Rich’s spirit continues to guide the ongoing success of this family held company. The history of Rich Products has been marked by innovative breakthroughs, an unparalleled commitment to “Caring for Customers Like Only a Family Can™” and aggressive worldwide growth.

While working gat Hyperquake were were approached by Rich’s Products to give them a much-needed facelift to a series of websites that ranged from their corporate identity site to their customer facing e-commerce sites. They also asked us to create a strategy for customer engagement, a social presence as well as creating a system to allow for quickly and easily updating and communicating with their customers.

Rich’s Products also offers their Foodservices website also offers a extensive catalog of pre-made products as well as recipe ideas that they feature on their Foodservices website. Rich’s Foodservices not only is an e-commerce portal for restaurant and home cooks but also customers helps stay on top of industry news and cuisine trends.

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