The Gent’s Guide to Style Hero Image

The Gent’s Guide to Style

A Digital Toolkit for men who want to look the part in any situation.




DAAP Capstone

Project Type

Interactive & Mobile

Role & Responsabilities

Concepting, Project Lead & Visual Design

Programs & Skills

Adobe Photoshop

Date Completed

July 11, 2011



The Gents Guide to Style for the iPad, iPhone and iPod touch is an incredibly powerful interactive toolkit designed to help men make more informed decisions about what they wear. The goal of this application is to give a sense of not only the how but the why. The Gent’s Guide to Style is a series of four tools. The tools work together to help give coherent, educated suggestions for how to dress for any occasion.

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The Gent’s Guide to Style was created for my undergraduate senior capstone. The capstone is an individual project that spans six month and embodies the entire brainstorm, conceptualization, design, prototyping and user testing of a product. The purpose of this capstone is to have students show that they are capable of running an entire project independently while leveraging the skills they learned over their past four years of education and co-ops.The only constraints we are given on day one is that we must create something that provides some social good, usually projects are educational or help solve a problem.

After a month brainstorming concepts, researching, finding areas with gaps, I landed on men’s style and fashion. Inspired by GQ, Esquire and seeing the current style choices chosen by guys ages 16-22, I felt that their was a need to help educate young adult males transitioning from a high school or college environment into the professional workforce.

The Toolkit

The Occasion Guide is the key tool in navigating the complicate, but structure system of men’s style. Recommendations are based on occasion, time of day, who will be attending, and the goals of the occasion or event. The suggestions are educated, informed and based on years of tradition and styles in menswear. The supplemental tools; The How-To, Inspiration, and Handbook are are included to be solid resources for executing any of the Occasion Guide’s suggestions. With The Gents Guide to Style, there is no longer any reason why men can’t start dressing well and using their clothes as a tool for communication, increasing confidence and just having an overall better sense of style.

Motion Test

Screen Shots

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