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Cengage Brain

Higher education students and professional institutions, purchase textbooks, digital solutions and other materials indicated by their instructors, how can the shopping cart facilitate this purchase?

Client

Cengage Learning

Studio

Freelance

Project Type

User Experience & Web Design

Role & Responsabilities

UX, Wireframing & Visual Design

Programs & Skills

User Experience, Wireframe Sketchs, Illustrator & Photoshop

Date Completed

November 28, 2012

Description

Problem:

Students, in higher education and professional institutions, purchase the textbooks, digital learning solutions (homework, courses, etc.), and other materials indicated by their instructors, plus additional relevant resources. Your design objective is to advance this purpose.

Process:

I thought through how the “CengageBrain My Cart” screen should have been and not what it was. Ignore what this screen looks now. This exercise was a suggestion of what would be good design, in terms of how to achieve the site’s purpose, meet user needs, taskflow, interaction design and visual design.

Key Findings and Problem Areas:
The My Cart has a disconnect between itself and the rest of the site and doesn’t “feel” like a standard eCommerce shopping cart.

 

Original Site




Areas of Focus:
After defining my key findings and prolem areas I focusing on polishing existing elements and adding features that have become standard eCommerce norms and best practices.

 

Very Rough Sketching
Solutions

Concept 1

Design Intentions:
The goal of this design was to be “clean and simple” and provide clarity to the information provided. eCommerce has a become standardized and that standardization allows for quicker check outs and higher conversions. Marketing of additional products can raise the average Cart value and increase conversion. Combining these two factors in the standard practice is ideal for quick and easy check out.

Features









Concept 2

Design Intentions:
The goal of this design was to be “clean and simple” and provide clarity to the information provided. eCommerce has a become standardized and that standardization allows for quicker check outs and higher conversions. Marketing of additional products can raise the average Cart value and increase conversion. Combining these two factors in the standard practice is ideal for quick and easy check out.

Features:






divider graphic element