The Gent's Guide
to Style

A Digital Toolkit for men who want to look the part in any situation.

Senior Capstone
Style & Fashion
Project Type
UX Interactive & Mobile
UX Research
UI Design
User Testing
Video Demos Design
UI Designs
Video Demos
Landing Page
Ian D. — Solo Project
Oscar Fernández — Advisor

The Gent's Guide
to Style

University of Cincinnati, DAAP • 2011


The Gent’s Guide to Style was created for my undergraduate senior capstone. The capstone is an individual project that spans six month and embodies the entire brainstorm, conceptualization, design, prototyping and user testing of a product. The purpose of this capstone is to have students show that they are capable of running an entire project independently while leveraging the skills they learned over their past four years of education and co-ops. The only constraints we are given on day one is that we must create something that provides some social good, usually projects are educational or help solve a problem.


The Gents Guide to Style for the iPad, iPhone and iPod touch is an incredibly powerful interactive toolkit designed to help men make more informed decisions about what they wear. The goal of this application is to give a sense of not only the how but the why. The Gent’s Guide to Style is a series of four tools. The tools work together to help give coherent, educated suggestions for how to dress for any occasion.

The Gent’s Guide to Style was created for my undergraduate senior capstone. The capstone embodies the entire design process. Concept brainstorm, conceptualization, design, prototyping and user testing of a product.

After a month brainstorming concepts, researching, finding areas with gaps, I landed on men’s style and fashion. Inspired by GQ, Esquire and seeing the current style choices chosen by guys ages 16-22, I felt that their was a need to help educate young adult males transitioning from a high school or college environment into the professional workforce.

My Role

Note: Note: This project was done in 2011 and republished here.

As this was my undergraduate senior capstone, I was sole individual responsible for researching and discovering a problem followed by product development including personas, user research and product design.


The target audience are males age 23 to 30 who have recently graduated from college and are interested in changing to a more adult and/or professional life style. The target audience may also seeking to wear clothes that they have never had to wear before.

Solution, The Toolkit

The Occasion Guide is the key tool in navigating the complicate, but structure system of men’s style. Recommendations are based on occasion, time of day, who will be attending, and the goals of the occasion or event. The suggestions are educated, informed and based on years of tradition and styles in menswear. The supplemental tools; The How-To, Inspiration, and Handbook are are included to be solid resources for executing any of the Occasion Guide’s suggestions. With The Gents Guide to Style, there is no longer any reason why men can’t start dressing well and using their clothes as a tool for communication, increasing confidence and just having an overall better sense of style.


Occasion Guide

A recommendations system that not only factors in the occasions but also on what you are trying to accomplish and say about yourself. This is the featured tool of this powerful toolkit. This application can take a number of unique details and generate a more educated, informed suggestion based on years of tradition and styles in menswear.

Video Walk Through

How to

Besides needing to know what to wear, it is important to know how to wear it. This section has more than 100 how-to guides, explanations and step-by-step references for all aspects of men's style. Search by topic and find the answers to all your questions about style. How-to articles feature video and illustrations to accommodate all types of learners.


The video and image hub is constantly updated with style-minded video and images. It takes full advantage of the iPad and the iPhones high-resolution screens. Also it allows for favoriting, saving, emailing, and commenting on the videos and images.

The Handbook

The Handbook offeres all of the information a man could ever need about all topics involving clothes and style. The Handbook is not meant to be only the "hows" but also the "whys" of men's styles and traditions. This tool is a perfect primer to any information a man could ever need about topics ranging from suits to personal grooming and accessories.


That's it for now, the ride on the time machine has ended. Thank you for joining me, and I would love to chat.

Drop me an email!